SATISFACTION LEVEL OF INVESTORS TOWARDS LIFE INSURANCE COMPANIES WITH REFERENCE TO AHMEDABAD CITY

Abstract

Life insurance plays a crucial role in providing financial protection and security to individuals and their families. It offers a safety net against unforeseen events such as illness, disability, or death, ensuring that dependents are financially supported in the event of the policyholder's demise. Additionally, life insurance serves as a tool for wealth creation and accumulation, enabling individuals to plan for long-term financial goals such as retirement, education, or homeownership. Moreover, life insurance policies often offer tax benefits, making them an attractive investment option for individuals seeking to optimize their financial planning strategies. Overall, life insurance contributes to financial stability, peace of mind, and protection against life's uncertainties, making it an essential component of a comprehensive financial plan. This study investigates the satisfaction level of investors towards life insurance companies with reference to Ahmedabad city. The research objectives include analysing investors' satisfaction levels towards life insurance firms and examining the association between demographic profiles of investors and their satisfaction levels. A sample size of 100 investors from Ahmedabad city participated in the study.