AI AND DATA-DRIVEN TRANSFORMATION IN MODERN MANAGEMENT: A PARADIGM SHIFT IN ORGANIZATIONAL STRATEGY AND DECISION-MAKING

Authors

  • Anjali Department of MBA, Guru Nanak Dev Engineering College, Bidar (Affiliated to VTU University, Belgavi)
  • Abhishek Department of MBA, Guru Nanak Dev Engineering College, Bidar (Affiliated to VTU University, Belgavi)
  • Anita Department of MBA, Guru Nanak Dev Engineering College, Bidar (Affiliated to VTU University, Belgavi)
  • Pallavi Department of MBA, Guru Nanak Dev Engineering College, Bidar (Affiliated to VTU University, Belgavi)

Keywords:

Artificial Intelligence, Data-Driven Management, Digital Transformation, Big Data, Strategic Management

Abstract

The integration of Artificial Intelligence (AI) and data-driven methodologies has revolutionized modern management practices. Organizations are increasingly leveraging AI technologies such as machine learning, big data analytics, and predictive modeling to enhance decision-making, optimize processes, and gain competitive advantage. This paper explores the role of AI in enabling data-driven transformation, examines its impact on strategic management, and identifies key challenges and opportunities. The findings highlight that AI-driven transformation fosters innovation, improves operational efficiency, and supports dynamic decision-making, while also posing challenges related to data governance, ethics, and organizational readiness.

References

I. Jain, A. (2026). Data-Driven Innovation Management using Emerging Digital Technologies.

II. Pooja, C., et al. (2023). AI’s Role in Data Management and Business Outcomes.

III. Li, S., et al. (2024). AI-driven Transformation in Strategic Management.

IV. Rao, V. (2023). AI in Business Forecasting and Market Adaptation.

V. Chrzanowska, E. (2024). AI-Powered Digital Transformation: Organizational Perspective.

VI. Ghosh, U. (2025). AI Applications in Business Decision-Making.

Additional Files

Published

01-06-2026

How to Cite

Anjali, Abhishek, Anita, & Pallavi. (2026). AI AND DATA-DRIVEN TRANSFORMATION IN MODERN MANAGEMENT: A PARADIGM SHIFT IN ORGANIZATIONAL STRATEGY AND DECISION-MAKING. International Educational Journal of Science and Engineering, 9(05), 554–556. Retrieved from https://iejse.com/journals/index.php/iejse/article/view/385

Issue

Vol. 9 No. 05 (2026): SPECIAL ISSUE MAY - NATIONAL CONFERENCE ON EMERGING TRENDS IN ENGINEERING, TECHNOLOGY AND MANAGEMENT

Section

Articles

License

Copyright (c) 2026 International Educational Journal of Science and Engineering

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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