DIGITAL FINANCE INTEGRATION AND RURAL ENTERPRISE DEVELOPMENT IN INDIA: A FINTECH PERSPECTIVE
Keywords:
Digital Finance, FinTech, Rural Enterprises, Financial Inclusion, IndiaAbstract
Digital finance has emerged as a revolutionary force in the transformation of rural Economies through the promotion of financial inclusion, the enhancement of access to credit, and the development of entrepreneurial efforts. The study was undertaken to examine the role of FinTech integration for the growth of rural companies in India. This study examines the adoption of digital financial tools by rural entrepreneurs, such as mobile banking, digital payments, and micro-financing platforms. The study applies a mixed-method approach to the collecting and analysis of data. However, FinTech integration results in substantial enhancements in organizational efficiency, access to funding, and market connection; however, challenges including digital literacy, infrastructure constraints, and trust issues still remain. The report concludes that to leverage FinTech for sustainable rural development, adequate governmental assistance, skills training and technical accessibility are needed.
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