A DEEP DIVE INTO THE RELATIONSHIP BETWEEN EMPLOYEE RETENTION AND SUCCESS IN STARTUP COMPANIES

Abstract

This study delves into the critical significance of employee retention within the context of burgeoning startup ecosystems. In the dynamic and competitive landscape of startups, where talent is a cornerstone for success, understanding the intricate connection between retaining employees and achieving organizational goals becomes imperative. The research sets out with two primary objectives: firstly, to analyse the perceptions of Human Resources (HR) professionals regarding the nexus between employee retention and the overall success of startups, and secondly, to explore the associations between various factors influencing employee retention and the broader success of startup ventures. The study draws its sample from 122 HR employees actively working in startup HR departments in Ahmedabad, a city renowned for its thriving entrepreneurial spirit. The chosen sample size is deemed adequate for providing statistically significant insights into the unique challenges and opportunities faced by HR professionals in this specific startup environment. The anticipated outcomes of this research are expected to contribute valuable insights to academia and industry alike, offering a nuanced understanding of the interplay between employee retention and startup success and providing practical recommendations for optimizing HR strategies in this dynamic business landscape.