Anshu Tyagi. FINANCIAL VALUATION OF THE GREEN CONSUMPTION PREMIUM IN UTTARAKHAND MARKET: A REVIEW AND FRAMEWORK FOR EMPIRICAL WILLINGNESS-TO-PAY ANALYSIS, PRICING OPTIMIZATION AND REVENUE MAXIMIZATION FOR SUSTAINABLE PRODUCT CATEGORIES. International Educational Journal of Science and Engineering [Internet]. 2026 Aug. 1 [cited 2026 Aug. 31];9(08):120-7. Available from: https://iejse.com/journals/index.php/iejse/article/view/433