Abhay Sahukar, Harshvardhan M, Basavaraj, Naina, Vishwajeet. CONVERGING FINTECH AND MARKETING TECHNOLOGY: AN INTEGRATED FRAMEWORK FOR AI-DRIVEN CUSTOMER ACQUISITION AND LIFETIME VALUE OPTIMIZATION IN DIGITAL-FIRST FINANCIAL SERVICES. International Educational Journal of Science and Engineering [Internet]. 2026 Jun. 1 [cited 2026 Jul. 22];9(05):605-10. Available from: https://iejse.com/journals/index.php/iejse/article/view/399