Anshu Tyagi. “FINANCIAL VALUATION OF THE GREEN CONSUMPTION PREMIUM IN UTTARAKHAND MARKET: A REVIEW AND FRAMEWORK FOR EMPIRICAL WILLINGNESS-TO-PAY ANALYSIS, PRICING OPTIMIZATION AND REVENUE MAXIMIZATION FOR SUSTAINABLE PRODUCT CATEGORIES”. International Educational Journal of Science and Engineering, vol. 9, no. 08, Aug. 2026, pp. 120-7, doi:10.5281/zenodo.22787068.