Priyanka Vashishth (2026) “MARKETING STRATEGIES FOR GREEN AND ETHICAL BRANDS – ROADMAP TO 2047: CONSUMER PERCEPTION, BRAND AUTHENTICITY, AND SUSTAINABLE ADVANTAGE IN INDIA”, International Educational Journal of Science and Engineering, 9(08), pp. 65–72. Available at: https://iejse.com/journals/index.php/iejse/article/view/424 (Accessed: 10 August 2026).