ANSHU TYAGI. FINANCIAL VALUATION OF THE GREEN CONSUMPTION PREMIUM IN UTTARAKHAND MARKET: A REVIEW AND FRAMEWORK FOR EMPIRICAL WILLINGNESS-TO-PAY ANALYSIS, PRICING OPTIMIZATION AND REVENUE MAXIMIZATION FOR SUSTAINABLE PRODUCT CATEGORIES. International Educational Journal of Science and Engineering, [S. l.], v. 9, n. 08, p. 120–127, 2026. DOI: 10.5281/zenodo.22787068. Disponível em: https://iejse.com/journals/index.php/iejse/article/view/433. Acesso em: 1 nov. 2026.