PRIYANKA VASHISHTH. MARKETING STRATEGIES FOR GREEN AND ETHICAL BRANDS – ROADMAP TO 2047: CONSUMER PERCEPTION, BRAND AUTHENTICITY, AND SUSTAINABLE ADVANTAGE IN INDIA. International Educational Journal of Science and Engineering, [S. l.], v. 9, n. 08, p. 65–72, 2026. DOI: 10.5281/zenodo.22765680. Disponível em: https://iejse.com/journals/index.php/iejse/article/view/424. Acesso em: 11 oct. 2026.