ABHAY SAHUKAR; HARSHVARDHAN M; BASAVARAJ; NAINA; VISHWAJEET. CONVERGING FINTECH AND MARKETING TECHNOLOGY: AN INTEGRATED FRAMEWORK FOR AI-DRIVEN CUSTOMER ACQUISITION AND LIFETIME VALUE OPTIMIZATION IN DIGITAL-FIRST FINANCIAL SERVICES. International Educational Journal of Science and Engineering, [S. l.], v. 9, n. 05, p. 605–610, 2026. Disponível em: https://iejse.com/journals/index.php/iejse/article/view/399. Acesso em: 22 jul. 2026.